This course clarifies key marketing concepts, 方法, and strategic issues relevant to start-up and early-stage entrepreneurs. With an emphasis on limited resources and customer-driven product & marketing decisions, students will learn the fundamentals of customer discovery, problem validation and solution ideation, building a differentiated value proposition, brand identity, analyzing tactics, building and launching an MVP, and implementing and iterating a marketing plan. Topics Include: • Discovering purpose and vision • Customer interviewing and analysis • Marketing planning and modeling • Value proposition and messaging • Developing marketing assets and implementing a marketing mix • Launching a Minimum Viable Product (MVP) • Funding stages for new ventures and the pitch development

This course clarifies key marketing concepts, 方法, and strategic issues relevant to start-up and early-stage entrepreneurs. With an emphasis on limited resources and customer-driven product & marketing decisions, students will learn the fundamentals of customer discovery, problem validation and solution ideation, building a differentiated value proposition, brand identity, analyzing tactics, building and launching an MVP, and implementing and iterating a marketing plan. Topics Include: • Discovering purpose and vision • Customer interviewing and analysis • Marketing planning and modeling • Value proposition and messaging • Developing marketing assets and implementing a marketing mix • Launching a Minimum Viable Product (MVP) • Funding stages for new ventures and the pitch development

This is an experiential course where key marketing strategies and principles, 方法, and execution best practices are learned through the creation and launch of an entrepreneurial venture. 学生 will purchase a software simulation tool that provides a step-by-step process to design, 执行, and analyze the effectiveness of multiple lean marketing experiments, referred to as a “minimum viable product” (MVP). With an emphasis on limited resources and customer-driven product and marketing decisions, students learn the fundamentals of customer discovery and market re搜索, customer problem validation and solution ideation, creating differentiation, and launching a marketing campaign to test the viability of your value proposition.  This course is fast-paced, operating like a true entrepreneurship with same decisions start-up and early-stage entrepreneurs face every day. Topics include: Discovering purposes and vision; Customer interviewing and analysis; Marketing planning and business modeling; value proposition and messaging; Developing marketing communications and implementing a marketing mix.

This course explores topics in conservation, including what to conserve and how to accomplish it, techniques and strategies, legal structures, economic and business opportunities and constraints, and wider impacts on communities. Emphasis on discussion and both actual and hypothetical case studies.